Post by account_disabled on Dec 27, 2023 21:32:09 GMT -7
Green-Consumer, the problem of toxic dust PM 2.5 in Bangkok and surrounding areas, the drought problem, Thailand is ranked as one of the countries with the most marine trash in the world. The bushfire situation is severe in Australia. sea creatures and the oceans are in danger from plastic waste, etc. Environmental problems that arise are not new. But day by day it becomes more and more intense. Make consumers become aware and become more aware of environmental problems Of course, there are consumers who think and act. At the same time, there are consumers who think. And do it sometimes or even consumers who think only one thing College of Management Mahidol University or CMMU (CMMU) releases research data. “Marketing a Beautiful World, Voice of Green: For the World, for Us” through an online questionnaire Consumer sample group of 1,252 people and in-depth interviews of 105 people. Total divided into 33.7% men and 67.3% women, covering Baby Boomers, Gen X, Gen Y, Gen Z. Voice-of-Green_2 “Plastic” creates problems. The most environmental thing in consumers' minds - "Save electricity" is the simplest action that helps the environment. and save money In this survey Asked about the "thoughts" that consumers view about the factors that create environmental problems. And in what ways will he himself be able to help the environment.
VS. "Action" means actually doing it. To help reduce environmental Job Function Email Database problems, it was found that in terms of thinking, consumers viewed that The thing that creates the greatest impact on the environment is "plastic" because it is difficult to decompose (4.67%). Voice-of-Green_3 The number 2 thing that creates environmental problems is "pollution" (4.50%), with cars being the main cause. Including industrial factories Voice-of-Green_4 No. 3 Garbage (4.47%) The sample group viewed "garbage separation" as something that should be done. But the reason why Thai people still don't do it widely The sample group thought that it was because providing knowledge about waste separation to the people was not enough. Voice-of-Green_5 No. 4 “Water” (4.44%) The sample group views saving water as a good thing. Both in terms of saving world resources and costs Voice-of-Green_7 No. 5 "Electricity" (4.32%) The sample group viewed that saving electricity It is environmental protection. and help with costs. Ranked 6th in "Using environmentally friendly products" or Eco Brand (3.13%) Voice-of-Green_8 Voice-of-Green_9 while "Taking action" to help reduce environmental problems. It was found that the things that the sample group did the most were is “saving electricity” (4.30%) because it can be easily done in everyday life It also helps save on the electricity bill that you have to pay. Voice-of-Green_10 No. 2 “Plastic” (4.29) because consumers want to reduce the amount of waste. Voice-of-Green_11, number 3, uses “environmental products” (4.19), which is different from the above thought survey. The use of Eco Products is ranked last. Shown in practice that helps protect the environment. Consumers are more likely to choose environmentally friendly products.
Voice-of-Green_12 No. 4 “Reuse - Recycle” (4.18%) Voice-of-Green_13 No. 5 “Use water wisely” (4.11%) No. 6 “Use clean energy” (3.99% ) such as electric cars, traveling by public transport Reasons for using clean energy It is the thing that Thai consumers do the least. Because currently electric cars in Thailand are still expensive and the Thai public transportation system It still does not answer the convenience needs of the people. Voice-of-Green_14 Voice-of-Green_15 Know 4 identities of “Green Consumers” from the sample group surveyed this time. It shows that at present in Thailand there are 4 main types of green consumers: 1. Green consumers, 37.6%. This group of consumers has the intention to do everything. and are willing to pay more to preserve the environment Voice-of-Green_19 2. Green following the trend, 20.8%, is a group whose behavior follows the trend of using eco products. But there is still a lack of attitude in wanting to change for a better environment in the long run. Voice-of-Green_18 3. Sai Saduay Green, 15.7%, this group of consumers understands the need to protect the environment. But there are still behaviors that are used to traditional consumption. and there is still no enthusiasm for change Voice-of-Green_17 4. Sai No Green, number 26.0%, does not mean that this group of consumers Ignoring the environment or take action to help care for the environment But due to not being ready to spend for the environment.
VS. "Action" means actually doing it. To help reduce environmental Job Function Email Database problems, it was found that in terms of thinking, consumers viewed that The thing that creates the greatest impact on the environment is "plastic" because it is difficult to decompose (4.67%). Voice-of-Green_3 The number 2 thing that creates environmental problems is "pollution" (4.50%), with cars being the main cause. Including industrial factories Voice-of-Green_4 No. 3 Garbage (4.47%) The sample group viewed "garbage separation" as something that should be done. But the reason why Thai people still don't do it widely The sample group thought that it was because providing knowledge about waste separation to the people was not enough. Voice-of-Green_5 No. 4 “Water” (4.44%) The sample group views saving water as a good thing. Both in terms of saving world resources and costs Voice-of-Green_7 No. 5 "Electricity" (4.32%) The sample group viewed that saving electricity It is environmental protection. and help with costs. Ranked 6th in "Using environmentally friendly products" or Eco Brand (3.13%) Voice-of-Green_8 Voice-of-Green_9 while "Taking action" to help reduce environmental problems. It was found that the things that the sample group did the most were is “saving electricity” (4.30%) because it can be easily done in everyday life It also helps save on the electricity bill that you have to pay. Voice-of-Green_10 No. 2 “Plastic” (4.29) because consumers want to reduce the amount of waste. Voice-of-Green_11, number 3, uses “environmental products” (4.19), which is different from the above thought survey. The use of Eco Products is ranked last. Shown in practice that helps protect the environment. Consumers are more likely to choose environmentally friendly products.
Voice-of-Green_12 No. 4 “Reuse - Recycle” (4.18%) Voice-of-Green_13 No. 5 “Use water wisely” (4.11%) No. 6 “Use clean energy” (3.99% ) such as electric cars, traveling by public transport Reasons for using clean energy It is the thing that Thai consumers do the least. Because currently electric cars in Thailand are still expensive and the Thai public transportation system It still does not answer the convenience needs of the people. Voice-of-Green_14 Voice-of-Green_15 Know 4 identities of “Green Consumers” from the sample group surveyed this time. It shows that at present in Thailand there are 4 main types of green consumers: 1. Green consumers, 37.6%. This group of consumers has the intention to do everything. and are willing to pay more to preserve the environment Voice-of-Green_19 2. Green following the trend, 20.8%, is a group whose behavior follows the trend of using eco products. But there is still a lack of attitude in wanting to change for a better environment in the long run. Voice-of-Green_18 3. Sai Saduay Green, 15.7%, this group of consumers understands the need to protect the environment. But there are still behaviors that are used to traditional consumption. and there is still no enthusiasm for change Voice-of-Green_17 4. Sai No Green, number 26.0%, does not mean that this group of consumers Ignoring the environment or take action to help care for the environment But due to not being ready to spend for the environment.