Post by account_disabled on Jan 6, 2024 0:55:17 GMT -7
Coming soon, the new and superb spot from the Montreal Children's Hospital Foundation (Canada), with a focus on childhood cancer, seems overflowing with energy. Her little protagonist doesn't sit still at home, she runs with unusual energy, jumps on the furniture in her home, scribbles on the walls and happily eats spaghetti with her hands. The behavior of the girl who stars in the advertisement is clearly naughty. And the song "I Fought the Law" by Clash only underlines the little girl's indomitable character. However, the restless girl in the spot suddenly falls ill and the euphoric chords of "I Fought the Law" calm down into a much calmer version of such an iconic song. The little girl is diagnosed with leukemia and her parents lovingly support her in her battle against such a terrible disease. Towards the end of the advertisement, baptized with the name "Long Live Little Brats", an empty bed appears that suggests a fatal outcome, but in the end the outcome is not such , the girl recovers, returns to her old tricks and returns. The most exultant version of the song "I Fought the Law" will play in the background.
If you do not see the embedded video correctly, click here The Cossette agency signs the new spot for the Montreal Children's Hospital Foundation . “We decided to deliberately adhere to a positive message that differed from the codes Phone Number List usually used in this category,” explains Michel-Alex Lessard, vp of strategy at Cossette. “By relying on the insight that a healthy child is a naughty child, we have opened a new world of creative possibilities and created a point of differentiation,” he adds. With the spot, the foundation hopes to spur a donation campaign that has an ambitious goal in mind: raising $200 million. "We need donors and our main ambition is to remind citizens and parents that having healthy children with an inexhaustible repertoire of mischief is actually a true blessing ," says Lessard. Benjamin Nicolas, director of the production company 4zero1, filmed the spot during the summer and did so respecting at all times the security measures to prevent COVID-19 infections and placing in front of the camera a real family like life itself . The person who plays the mother is a professional actress, but her partner and 6-year-old little Eugénie have made their debut in front of the camera in "Long Live Little Brats.
DATASHEET Cliente: The Montreal Children’s Hospital Foundation Renée Vézina, President of the Foundation Kim Fraser, Vice-President, Communications and Marketing Sylvie Desjardins, Communications Director Agencia: Cossette Peter Ignazi, Global Chief Creative Officer Anne-Claude Chénier, Vice-President, Creative Advertising Michel-Alex. Lessard, Vice-President, Strategy Patrick Michaud, Creative Director Hugo Fournier, Strategy Director Matthew McDonald, Senior Art Director Layton Wu, Copywriter Marc-André Vignault, Copywriter Alex Jutras, Art Director Richard Bélanger, Creative Director, Design + Branding Benoit Chapellier, Vice-President, Business Lead Katherine Leftakis, Product Owner Catherine Richard, Producer Producer: 4zero1 Director: Benjamin Nicolas DOP: Alexandre Nour Sound and music: Cult Nation Media Agency: Cossette Média Anne-Sophie Collins, Media Planner Agencia de PR: The Colony Project Axelle Techer, Account Director.
If you do not see the embedded video correctly, click here The Cossette agency signs the new spot for the Montreal Children's Hospital Foundation . “We decided to deliberately adhere to a positive message that differed from the codes Phone Number List usually used in this category,” explains Michel-Alex Lessard, vp of strategy at Cossette. “By relying on the insight that a healthy child is a naughty child, we have opened a new world of creative possibilities and created a point of differentiation,” he adds. With the spot, the foundation hopes to spur a donation campaign that has an ambitious goal in mind: raising $200 million. "We need donors and our main ambition is to remind citizens and parents that having healthy children with an inexhaustible repertoire of mischief is actually a true blessing ," says Lessard. Benjamin Nicolas, director of the production company 4zero1, filmed the spot during the summer and did so respecting at all times the security measures to prevent COVID-19 infections and placing in front of the camera a real family like life itself . The person who plays the mother is a professional actress, but her partner and 6-year-old little Eugénie have made their debut in front of the camera in "Long Live Little Brats.
DATASHEET Cliente: The Montreal Children’s Hospital Foundation Renée Vézina, President of the Foundation Kim Fraser, Vice-President, Communications and Marketing Sylvie Desjardins, Communications Director Agencia: Cossette Peter Ignazi, Global Chief Creative Officer Anne-Claude Chénier, Vice-President, Creative Advertising Michel-Alex. Lessard, Vice-President, Strategy Patrick Michaud, Creative Director Hugo Fournier, Strategy Director Matthew McDonald, Senior Art Director Layton Wu, Copywriter Marc-André Vignault, Copywriter Alex Jutras, Art Director Richard Bélanger, Creative Director, Design + Branding Benoit Chapellier, Vice-President, Business Lead Katherine Leftakis, Product Owner Catherine Richard, Producer Producer: 4zero1 Director: Benjamin Nicolas DOP: Alexandre Nour Sound and music: Cult Nation Media Agency: Cossette Média Anne-Sophie Collins, Media Planner Agencia de PR: The Colony Project Axelle Techer, Account Director.