Post by account_disabled on Jan 8, 2024 22:40:21 GMT -7
Chainsaw-wielding killers are the order of the day in horror movies , the ones we consume with a real frenzy every time Halloween approaches. In the new Halloween advertisement for the American clinic chain One Medical there is also a villain with a chainsaw , but his supposed perfidy is not as fierce as they make it out to be because the spot has an ingenious twist that fits like a glove every year. 2020 (and the coronavirus behind it). The spot, which is signed by the agencies Goodby Silverstein & Partners and BarrettSF , places in the spotlight a man (presumably hungry for blood) equipped with a chainsaw and a woman who flees in terror from him as he enters a submerged forest. in the dark.
The chase becomes more and more furious, but there comes a moment when the supposed villain stumbles and the viewer discovers that it is not him who is chasing the woman as it soon seemed. The alleged murderer, who covers Email Data his face with a mask, is in the grip of the most terrifying fear because the woman who is chasing him is not wearing a mask . As she furiously exhales her breath on him, the following phrase appears superimposed on the screen: "You're freaking us out. "Wear a mask." If you do not see the embedded video correctly, click here Due to its premise, the ad is somewhat reminiscent of a campaign starring Jason Voorhees (the protagonist of the Friday the 13th film saga) that Ogilvy Health premiered last June on the other side of the pond.
The spot is a powerful way to remind people that not wearing a mask during the pandemic is not only dangerous but also scary ,” explains Jeff Goodby, co-founder and co-president of Goodby Silverstein & Partners. Goodby worked closely with Jamie Barrett, CEO of BarrettSF (who before opening his own agency was professionally involved at Goodby Silverstein & Partners) on the script and direction of the ad. "An ad in the purest style of Halloween movies seemed like the right way to shed light on the fact that those who don't wear a mask scare everyone , including chainsaw killers," Goodby emphasizes.
The chase becomes more and more furious, but there comes a moment when the supposed villain stumbles and the viewer discovers that it is not him who is chasing the woman as it soon seemed. The alleged murderer, who covers Email Data his face with a mask, is in the grip of the most terrifying fear because the woman who is chasing him is not wearing a mask . As she furiously exhales her breath on him, the following phrase appears superimposed on the screen: "You're freaking us out. "Wear a mask." If you do not see the embedded video correctly, click here Due to its premise, the ad is somewhat reminiscent of a campaign starring Jason Voorhees (the protagonist of the Friday the 13th film saga) that Ogilvy Health premiered last June on the other side of the pond.
The spot is a powerful way to remind people that not wearing a mask during the pandemic is not only dangerous but also scary ,” explains Jeff Goodby, co-founder and co-president of Goodby Silverstein & Partners. Goodby worked closely with Jamie Barrett, CEO of BarrettSF (who before opening his own agency was professionally involved at Goodby Silverstein & Partners) on the script and direction of the ad. "An ad in the purest style of Halloween movies seemed like the right way to shed light on the fact that those who don't wear a mask scare everyone , including chainsaw killers," Goodby emphasizes.