Post by account_disabled on Mar 9, 2024 1:36:11 GMT -7
Some things need to be known to the web designer and developer. Send them this list before you get started. Don't change URLs unless you intend to Never change URLs unnecessarily. A URL has an intrinsic value on Google that is difficult to recover without starting over. If you need to change URLs for technical reasons or because the existing structure wasn't right, make sure you do 301 redirects. A common oversight is to change the subdomain. A subdomain is, for example. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Well, fear no more, because I have what's right for you. Introducing the all-in-one Ranktracker platform for effective SEO. We have finally opened Ranktracker registration absolutely free! CREATE A FREE ACCOUNT Or log in with your credentials Changing URLs is a little less serious today than it used to be, but you still need to be cautious.
Do not remove content unless intentionally done When creating a new website, it is inevitable that the content will change. The goal is to make the site as beautiful as possible, sometimes putting SEO on the back burner. The key is that if you remove text and images, you risk losing traffic. The best solution is to take this into account during the design phase and create spaces that make the insertion of any superfluous SEO text as aesthetically Canada Phone Number pleasing as possible. Even though the SEO signal is located further down the page, it can be placed there if no other option is available (important content is usually placed at the top). Note that most of the time duplicate content, thin pages and other low-quality pages can be eliminated, thus improving your overall ranking. Metadata transfer It is also common for page titles, meta descriptions, and alt tags to be overlooked. If you need to change them, do so consciously. The page title is a particularly strong SEO signal, so it is important to get it right.
Check the mobile design It's not uncommon for mobile designs to be overlooked, even though many potential customers come from mobile devices. Even Google is now mobile-first. Examine and make sure that the mobile version is not missing important links or texts that are present in the desktop version. Transfer any structured data All structured data (schema markup) must be transferred as the previous points. You can use Google's Rich Result tool on the old and new site on a few selected URLs and compare the results. If the structured data is the same, that's good. If it is not correct on the old site, it is obvious that you will have to change it for the new one. Review of internal connections We've already said that URLs and content shouldn't change too much. But something more invisible are internal links. On a new website, the structure may look different and the link juice will flow differently. Internal links must be directed to the most important pages.
Do not remove content unless intentionally done When creating a new website, it is inevitable that the content will change. The goal is to make the site as beautiful as possible, sometimes putting SEO on the back burner. The key is that if you remove text and images, you risk losing traffic. The best solution is to take this into account during the design phase and create spaces that make the insertion of any superfluous SEO text as aesthetically Canada Phone Number pleasing as possible. Even though the SEO signal is located further down the page, it can be placed there if no other option is available (important content is usually placed at the top). Note that most of the time duplicate content, thin pages and other low-quality pages can be eliminated, thus improving your overall ranking. Metadata transfer It is also common for page titles, meta descriptions, and alt tags to be overlooked. If you need to change them, do so consciously. The page title is a particularly strong SEO signal, so it is important to get it right.
Check the mobile design It's not uncommon for mobile designs to be overlooked, even though many potential customers come from mobile devices. Even Google is now mobile-first. Examine and make sure that the mobile version is not missing important links or texts that are present in the desktop version. Transfer any structured data All structured data (schema markup) must be transferred as the previous points. You can use Google's Rich Result tool on the old and new site on a few selected URLs and compare the results. If the structured data is the same, that's good. If it is not correct on the old site, it is obvious that you will have to change it for the new one. Review of internal connections We've already said that URLs and content shouldn't change too much. But something more invisible are internal links. On a new website, the structure may look different and the link juice will flow differently. Internal links must be directed to the most important pages.